The difference between a satisfactory outcome and a great one can often be related to how well your dental practice’s sales process was represented.  

Below, we’ll break down 

• What makes a dental broker truly effective 

• How to evaluate your exit options  

• What kind of support should you expect every step of the way during a practice sale 

At TUSK Practice Sales, we’ve guided hundreds of dentists through a practice sale and have owned practices ourselves. We know firsthand how critical it is to partner with an experienced, strategic advisor. 

Why Your Dental Practice Broker Matters 

Selling a dental practice is a life transition. The right dental broker doesn’t just list your practice and wait for offers. They actively shape the outcome by: 

• Accurately valuing your dental practice 

• Positioning your business to attract top-tier DSO or private buyer interest 

• Running a competitive sales process that creates leverage 

• Structuring the deal to align with your financial, clinical, and personal goals 

• Anticipating potential risks and avoiding costly retrades during diligence 

• Timing the market to the benefit of the owner 

This is your life’s work. You deserve a broker who treats it that way. 

What Sets a Great Dental Practice Broker Apart 

Not all dental brokers are created equal. Many practice owners don’t realize how wide the gap is between a basic intermediary and a full-service, strategic advisor. Here’s how to tell the difference: 

1. Experience as a Practice Owner or Operator

Great brokers have real-world experience. At TUSK, many of our team members have owned, operated, and sold dental practices themselves. They understand the emotional and operational complexities involved—because they’ve been in your shoes. 

2. In-House Valuation and Analytics Expertise 

Some brokers outsource valuation. We don’t. Our in-house analytics team uses detailed financial modeling and industry benchmarks to provide a data-backed dental practice valuation you can trust. That foundation drives better outcomes for further along the process. Working with a team of advisors who gets your valuation right the first time will alleviate the headaches of a potential re-trade during the closings process.  

3. Custom, Competitive Sale Process 

“List-and-leave” brokers might introduce a few buyers and hope for the best. Great brokers run a structured process, bringing in multiple qualified offers from DSOs and/or private equity groups, creating leverage, and helping you compare deal terms—not just price.  

4. Buyer Network and Market Intelligence 

At TUSK, we maintain relationships with hundreds of active buyers across the United States. Our role is to understand which buyers are qualified to partner with your practice and can offer you the best financial outcome, and which ones cannot. That visibility into what buyers are looking for and what they’re paying helps us position your practice for maximum value. 

5. End-to-End Advisory Support 

Your practice deserves more than a broker who simply introduces you to a couple DSOs and steps aside. A top-tier dental transition advisor guides you from valuation through diligence and close, protecting your interests and ensuring your valuation is supported at every stage. Unfortunately, not all brokers deliver that. 

Some advisors hand off communication once a letter of intent is signed, leaving you to manage diligence requests, negotiate deal points, and navigate legal and financial complexities on your own. And while some buyers may overpromise early on—claiming fast closes or premium valuations—they often introduce aggressive retrades, delays, or hidden contingencies once you’re deep in the process and have lost leverage. 

That’s where quality of service becomes the true differentiator. 

At TUSK, we act as your advocate throughout the entire process—from valuation and positioning, to buyer introductions, diligence support, negotiation, and closing. We work shoulder-to-shoulder with your legal and financial teams to reduce friction, defend your valuation, and protect your time, so you can keep running your practice without feeling overwhelmed by the transaction. 

When evaluating brokers or dental M&A advisors, don’t just ask about their fees, ask: 

• Who will manage the buyer communication and diligence requests once an LOI is signed?

• Will you help quarterback communication between my CPA, attorney, and the buyer?

• How involved will you be in negotiating deal structure, not just price?

• What specific support do you offer between LOI and close?

How to Evaluate a Dental Practice Broker 

If you’re exploring how to sell your dental practice, ask these additional questions when evaluating a potential broker: 

• Have you sold practices like mine before?
  Specialties, size, and geography all matter. You want a broker who understands your specific situation. 

• Do you run a competitive process or only introduce one buyer?
  Multiple offers create leverage and drive better deal terms. 

• What’s included in your valuation process?
  Look for detailed financial modeling—not just a back-of-the-napkin estimate. If you’re being promised a number based on a phone call without a in-depth look into your numbers, you need to be conducting more diligence.  

• How will you support me through diligence and closing?
  A good broker gets you an offer. A great one gets you to the finish line. 

• Do you have buyer relationships in my area or specialty?
  Brokers with market insight and access can often secure better outcomes faster.  

The TUSK Difference 

At TUSK Practice Sales, we’re more than dental brokers—we’re full-service M&A advisors dedicated to helping dentists achieve the best outcome possible. Our team brings over 50 years of combined dental industry experience, and our transaction team has closed more than $1 billion in healthcare deals.  

When you work with TUSK, you gain a partner who: 

• Delivers a comprehensive, no-cost dental practice valuation 

• Brings multiple qualified buyers to the table 

• Negotiates deal terms that reflect your goals, not just headline value 

• Guides you through the entire sale process, start to finish